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Trainee at Red Revolver

For the next 5 months I will be working in Amsterdam at Red Revolver a communication office specialized in art, advertising, photography and new media. Red Revolver projects balance on the border between art and commerce and are defined by creativity, innovation and fun! Together we will work on one of the most interesting and creative projects of the year 2009. And as much as I like to write more about the project I'm bound to a code of secrecy so as soon as I’m told otherwise you will know what I’m talking about.

So Mark is currently working at Red Revolver in Amsterdam!!!

Rockin’ Fuckin’ Roll

Kawasaki shoes

This is an ad campaign idea I thought of for Kawasaki shoes.

Kawasaki is an up coming brand of shoes in the fashion segment. Badminton shoes in the 70’s, disco shoes in the 80’s, working shoes in the 90’s, retro shoes in ….. This is the story of the Kawasaki shoe, which was “invented” by a Danish company and marketed to the largest shoe success ever in Denmark.

Now it's in The Netherlands to take on the rest of the world!

Cup-a-Soup moment

A hook as extra boost for the campaign, this incident goes perfectly with it.

Cup-a-Soup is a well known Dutch brand of instant soups that has claimed “4 o 'clock” as time to have a cup of soup.
In their advertising campaigns they portrait Cup-a-Soup as an extra boost at the end of your work day. So to stay sharp on the job, take a cup of cup-a-soup at 4.00 pm.

Christijan Albers in a Spyker F1 with the fuel-line still attached. This happend a while back but I still wanted to post it, because it's a nice find I think.

Comic Days Haarlem (The Netherlands)

For the comic days in Haarlem they were looking for a subtle and cheap way to promote the fact that this festival was coming.
Because the festival would attract a lot of foreign visitors (as it did the past few years) who everyone of them at one point had to travel by public transport I thought it would be a good idea to reach them via public transport. Busses, busstops, trains and trainstations, maybe even cabs. There I would place characters from cartoonists that will be showing their stuff during these comicdays.

“Also I think it’s a good idea to use guerilla advertising and stickering around the city to attract attention. It would work because a lot of the visitors I think are into these unpolished ways of advertising. “

Volkswagen Golf Variant

This campaign is targeted on the current Golf owners who are now, or in the near future looking for a bigger car due to starting a family.
They are looking for a bigger car because more people have to be able to fit in it comfortably. It’s not only the extra kid that they have to bring along also all the stuff courtesy of little children. Toys, food, transportation, hygiene etc.

Now, these people are clearly in need/search of a stationcar so the size of the stationcar doesn’t really matter to them. This is because of the fact that the differences in volume between stationcars are only marginal. A few liters here and a couple of inches there but nothing major.

So it comes down to this. The most important issues are price and style and because we are talking about current Golf owners it is safe to say that they like the style and also the price of the vehicle. I do have to say that the style of the older model Variant didn’t really look the part among the ‘normal’ Golf owners. This of course also noticed by the design lad of Volkswagen and they changed the design to make it look like a ‘normal’ Golf.
The front of the car looks exactly like a Golf, the car is just a bit longer.

THE ADVERT SAYS: THE NEW GOLF VARIANT. WHEN SIZE DOES MATTER. (variant on the second page of course)

So to stress the fact that the Golf Variant is just like the regular one we wanted to let them find out.
The adverts consist of two parts a front and a back part, the front part is on the first
Left page of the magazine and the back part on the last right page. What happens?
You see the first half of the advert and you won’t be able to get it. When size does
matter? It’s a normal Golf! You’ll get the clue much later when you are at the end of
the magazine.

Result: Now I get it! Wow it’s just like a normal/regular Golf!

Other adverts who stress diffrent reasons for buying a Gold Variant!

Boomerang card made to trigger guys to take it. And they will.

These cards are very popular at schools, offices and bars around The Netherlands.

Panadol

Panadol is a “painkiller” that helps relieve pain, fast. This being biting, stinging or pressing pain it doesn’t really matter what kind of pain it is Panadol relieves.

The ads show a figurative example of every one of the three forms of pain. For Stinging pain a bee, biting pain a dog and for pressing pain a sumo-wrestler.

(the three forms of pain are freely translated into English, so the actual translation may differ.)

(the text balloons say: helps relieve biting pain (with the dog), helps relieve stinging pain (with the bee) and helps relieve pressing pain(with the wrestler))

Johnson & Johnson whitening floss

This campaign is targeted at the younger generation of the “World”, Holland more likely.

It basically comes down to the fact that clean and healthy teeth also reflect on your appearance and of course your confidence. So it’s an effort to make “young adults” aware of this aspect and more importantly get them back to flossing. (Flossing isn’t ‘HIP’ any more these days.)

In the ads you see through the eyes of a confident flossing person that is making contact with the other sex, if you will. The people shown in the print are looking at these flossing individuals and responding very willingly to the advances being made. (not flossing right now, of course)