Kawasaki shoes

This is an ad campaign idea I thought of for Kawasaki shoes.

Kawasaki is an up coming brand of shoes in the fashion segment. Badminton shoes in the 70’s, disco shoes in the 80’s, working shoes in the 90’s, retro shoes in ….. This is the story of the Kawasaki shoe, which was “invented” by a Danish company and marketed to the largest shoe success ever in Denmark.

Now it's in The Netherlands to take on the rest of the world!