Comic Days Haarlem (The Netherlands)

For the comic days in Haarlem they were looking for a subtle and cheap way to promote the fact that this festival was coming.
Because the festival would attract a lot of foreign visitors (as it did the past few years) who everyone of them at one point had to travel by public transport I thought it would be a good idea to reach them via public transport. Busses, busstops, trains and trainstations, maybe even cabs. There I would place characters from cartoonists that will be showing their stuff during these comicdays.

“Also I think it’s a good idea to use guerilla advertising and stickering around the city to attract attention. It would work because a lot of the visitors I think are into these unpolished ways of advertising. “