Johnson & Johnson whitening floss

This campaign is targeted at the younger generation of the “World”, Holland more likely.

It basically comes down to the fact that clean and healthy teeth also reflect on your appearance and of course your confidence. So it’s an effort to make “young adults” aware of this aspect and more importantly get them back to flossing. (Flossing isn’t ‘HIP’ any more these days.)

In the ads you see through the eyes of a confident flossing person that is making contact with the other sex, if you will. The people shown in the print are looking at these flossing individuals and responding very willingly to the advances being made. (not flossing right now, of course)